Madison Avenue runs between Park Avenue and Fifth Avenue in Manhattan. Since the Twenties, it has been the centre of the American advertising industry. The Madison Men Were the golden boys of the Sixties, who "dreamed up" the images of the iconic brands of the USA. Inspired by this theme, De Poortere has created a new collection of "Vintage Sixties" rugs. A mix of straight and broken lines, of a dull and shining yarns, of smooth and ragged pencil strokes. Jacob's Ladder stands for the uneasy but exhilarating climb on the social ladder. It is the way he advertising industry pictures society. More, better, higher, richer... But the climb can be tricky even if the rugs are glittering.